1976 LANCIA BETA COUPE Lot of (2) Genuine Vintage Ads ~ MSRP ,793

Description

1976 LANCIA BETA COUPE Lot of (2) Genuine Vintage Ads ~ MSRP ,793
1976 LANCIA Beta Coupe original vintage advertisements. Lot of (2) ads.
DESCRIPTION:
After spending 68 years becoming one of Europe
’
s great cars, Lancia comes to America. Unknown.
Chances are, you've never heard of a Lancia. Not too many Lancias have ever been to America.
But in Europe, our name is a household word. Lancia was acclaimed decades before Mr. Maserati, Mr. Lamborghini and Dr. Porsche ever put their first cars on the street. And the races between Ferraris and Lancias have become legend.
As a matter of fact, cars might be nothing like they are today if it weren’t for Lancia. It was the first car in the world with a V-type engine (1919), the first car with an independent suspension (1922), the first car with unitary
construction (1922).
The car we’re introducing to America today is called the Lancia Beta. It's a highly refined touring car in the original tradition.
In performance, the Beta is nothing short of extraordinary. But for all its enormous speed and exceptional handling, it is not the least bit nervous or temperamental. It doesn't require a mechanic as a permanent houseguest. In fact, it doesn't demand much more from you than the car you now own.
The Beta is meticulously finished. The doors, the trunk, all the seams fit. The paint is burnished to a level you simply don't see on
mass-produced vehicles. The upholstery on the Coupe is pure leather.
The Beta comes in two body styles, a Coupe and a 4-door Saloon.
Having read this far, no doubt you must assume that to buy either you'd have to pay an arm and a leg. This is certainly not true. The Coupe has a base price of ,793. The Saloon costs around 0 less.
These kinds of cars at these kinds of prices won't be unknown long .
LANCIA.
Introducing the kind of car you thought you could never own.
Most men dream of owning a high-performance, classic grand touring car. But that’s all they do. They dream. And for good reason.
Cars of this type are generally expensive to buy and even more expensive to keep up. And what they don’t take out of you in dollars, they take out in time and aggravation.
Why do we bring up the problems of these cars? Because we are happy to offer one with none of these problems. Possibly the first car of its kind within your reach.
The Lancia Beta.
Lancia? What’s a Lancia?
You may not know the name Lancia. Not too many have ever been to America. But to the car aticionado the name is legend.
Lancias have been built since 1906. Over the years, they’ve become synonymous with technical innovation, to say nothing of a long history of Grand Prix racing, including some historic triumphs over Ferrari. In fact, even today, Lancia is the Manufacturers’ World Rally Champion.
The new Lancia Beta.
The car we're introducing to America is called the Lancia Beta. It is a highly refined touring car in the original tradition.
In performance, the Beta is nothing short of extraordinary. It is remarkably responsive through each of its five forward gears.
And it corners like its racing forebears.
The car is meticulously finished. The doors, the trunk, all the seams fit. The paint is burnished to a level you simply don’t see on mass-produced vehicles. The upholstery on the Coupe is pure leather.
The pleasure without the pain.
For all its exceptional performance and handling, the Beta is not the least bit nervous or temperamental. It doesn’t require a mechanic as a permanent houseguest.
In fact, it doesn’t demand any more from you than the car you now own.
The good news.
For all its workmanship, its performance, and its prestige, you might expect the Beta Coupe to cost ,000, ,000, maybe ,000.
Happily, you’d be very wrong.
The base price of the Coupe is ,510.* Even more surprising, our 4-door Saloon is about ,000 less.
All of which means that maybe, just maybe, you can own the kind of car you thought you could never own.
LANCIA - A Division of Fiat
SPECIFICATIONS:
Color
Photo
Size -
Full Page - 8
inches x 11 inches -
20 cm x 28 cm
ALL SIZES ARE APPROXIMATE DUE TO CROPPING
Country - USA
Grading - Excellent
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